Selling more existing products to existing customers.
Ansoff was among the first to distinguish between different types of management decisions: ansoff 1965 corporate strategy pdf
While some modern critics, like Henry Mintzberg, argued that Ansoff’s approach was too "prescriptive" or rigid, his work established the "Design School" and "Planning School" of strategy that defined the field for decades. Selling more existing products to existing customers
The most enduring legacy of the 1965 book is the , a like Henry Mintzberg
Introducing existing products to new markets or segments.