: Farmers today consume "Agri-entertainment"—videos that mix technical advice with storytelling. For instance, narratives about four housewives starting a successful vegetable business or the benefits of intercropping arhar with maize or millets are popular on platforms like YouTube .

: Renowned satirist Rasheed Ahmad Siddiqui once compared the arhar fields of UP villages to London's Hyde Park, noting that they are the site where many communal discussions, childhood mischiefs, and natural occurrences take place.

: Sites like Pratilipi host modern short stories centered around life in the arhar fields, focusing on family bonds and rural challenges.