While the term "abuse" is used metaphorically to describe the intensity, professional treatments are carefully calibrated. However, there are risks if done incorrectly:

The logic behind high-intensity facial massage is similar to that of a deep-tissue body massage or a high-intensity interval training (HIIT) workout.

In this article, we explore the origins of these intense facial treatments, the science behind muscle manipulation, and why enthusiasts swear by this "tough love" approach to skincare. What is the "Athena" Method?

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