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In 2025, the percentage of top-grossing films with female protagonists dropped to 29% , down from 42% in 2024.

Historically, mature women in cinema were often relegated to secondary roles or limited to stereotypical "feebleness" and domesticity. A 2020 study revealed that women over 50 were nearly invisible in major films, with those who did appear often cast as "grumpy" or "unfashionable". badmilfs 24 07 10 sona bella and daya dare the new

Despite progress, disparities remain. In 2026, research from the Geena Davis Institute highlights the ongoing need for more complex roles for women over 40. In 2025, the percentage of top-grossing films with