Ben Settle - Email Players 1 - 15 — Fully Tested

The first 15 issues provide a "bootcamp" in the mechanics of high-conversion emails:

A central pillar is the "daily email" habit. Settle argues that if subscribers like your content, they can't get enough of it; frequent mailing establishes authority and keeps your brand top-of-mind. Ben Settle - Email Players 1 - 15

The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15 The first 15 issues provide a "bootcamp" in

Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers". Core Philosophies in Issues 1–15 Instead of trying

The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include:

Rather than hammering readers with generic product benefits, Settle advocates for highlighting the "painful symptoms" they feel—or will feel—if they don't find a solution. Highlights of Early Techniques