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Over 50% of content now comes from accounts users do not follow, based on their interests.
Short-form video generates roughly 135% more reach than static photos in 2026.
There are two distinct types of "bots" users typically seek:
Relying solely on bot-generated likes is increasingly ineffective because the 2026 algorithm has shifted:
Lead every post with a scroll-stopping hook to trigger comments, which carry more weight than reactions.
