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: Bierut has famously used identical composition notebooks for over 40 years. The book features full-scale reproductions of these sketches, showing how rough ideas evolve into world-class identities.

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: Detailed deep dives into projects for clients like Saks Fifth Avenue , the New York Jets , Mastercard , and the Hillary Clinton 2016 campaign . : Bierut has famously used identical composition notebooks

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Sameness : It is possible to maintain a consistent brand identity without making every single element look identical.