Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf Link < Limited Time >
: Using time-series and causal data to predict future results. Resources and PDF Access
: Academic syllabi often include condensed versions of the core models and reading lists (e.g., UC Berkeley Extension Syllabus ).
Sorger categorizes marketing models into two primary types to help marketers choose the right approach for their objectives: : Using time-series and causal data to predict
: Used to characterize existing marketing phenomena and identify causal relationships (e.g., how advertising spend directly impacts sales).
: Deep dives into specific metrics for product (conjoint analysis), price (assessment techniques), distribution (channel evaluation), and promotion (budget allocation). : Deep dives into specific metrics for product
: Strategic models to distribute advertising budgets effectively across various programs.
: Visualizing a product's position relative to competitors. While the full copyrighted text is typically available
While the full copyrighted text is typically available for purchase through retailers like Amazon, several academic and professional resources provide supplementary materials and excerpts:
: Using time-series and causal data to predict future results. Resources and PDF Access
: Academic syllabi often include condensed versions of the core models and reading lists (e.g., UC Berkeley Extension Syllabus ).
Sorger categorizes marketing models into two primary types to help marketers choose the right approach for their objectives:
: Used to characterize existing marketing phenomena and identify causal relationships (e.g., how advertising spend directly impacts sales).
: Deep dives into specific metrics for product (conjoint analysis), price (assessment techniques), distribution (channel evaluation), and promotion (budget allocation).
: Strategic models to distribute advertising budgets effectively across various programs.
: Visualizing a product's position relative to competitors.
While the full copyrighted text is typically available for purchase through retailers like Amazon, several academic and professional resources provide supplementary materials and excerpts:
