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Consumers no longer stuck to a single device. In a typical 24-hour period, a user might move from scrolling social feeds to streaming a movie on an SVOD service, then listening to a podcast—all while following a live game on linear TV.

The FIFA World Cup 2022 in Qatar was in full swing, dominating global media coverage. On November 24, Switzerland defeated Cameroon in their Group G opener, providing a major narrative for sports broadcasters.

The entertainment sector contributed an estimated $29.4 billion to GDP in 2024, showing steady growth from the trends established in late 2022. Media companies have increasingly turned to data-driven insights to manage this fragmentation and improve ROI for new titles.

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