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Discussion on green marketing and ethical decision-making in difficult economic times. Why It Matters for Students

Insights into global marketing, rural marketing, and emerging services. Key Features of the 6th Edition rajan saxena marketing management pdf46 hot

Strategies for growth and maintaining an edge in competitive landscapes. Discussion on green marketing and ethical decision-making in

Focus on product management, brand equity, and pricing. Focus on product management, brand equity, and pricing

Analyzes organizations like Hotstar, Oyo, Airbnb, Netflix, and Uber.

Marketing Management by is a foundational resource for MBA students and marketing professionals, specifically tailored to the complexities of the Indian market . Now in its 6th edition , the text bridges theoretical global marketing frameworks with local application skills and contemporary trends like digital strategy and analytics . Core Framework of the Text

Detailed exploration of marketing research , consumer behavior, and segmentation/targeting .