The term "" has become a popular archetype on social media, referring to trendy, influential women who frequent or own businesses in the upscale PIK district. Recently, this has intersected with viral food content focusing on "semok" (plump or bold) snacks made with real banana (buah pisang) .

: A viral establishment in Ruko Ebony, PIK, owned by a "Cici" who became famous for her comprehensive Nusantara menu including pempek and nasi ulam. Banana-Based Culinary Icons

: Home to the viral Legit Resto and other "Cici"-owned hotspots.