The "Luffy" brand has successfully migrated from the page to every conceivable digital format:
By successfully translating Luffy’s eccentric personality into a live-action format, the franchise proved that manga-based intellectual property (IP) can compete directly with Marvel or Star Wars in terms of production scale and global viewership. Why the Phenomenon Persists
Whether through a physical truyen tranh volume, a high-octane video game, or a blockbuster streaming series, Luffy continues to anchor a massive ecosystem of entertainment content that shows no signs of slowing down.