: Won Most Gifted Video of the Year , celebrating a dance phenomenon that started in Ghana and spread worldwide.

: Artists like Davido ("Skelewu") , P-Square ("Personally") , and Burna Boy ("Yawa Dey") released videos that became cultural touchstones, often accompanied by viral dance challenges. Fashion and Film: A New Aesthetic

: Globally, about 40% of YouTube watch-time came from mobile devices in 2013, a trend that was particularly pronounced in Africa’s mobile-first markets like Nigeria and Kenya.